Produced by Katy Perry, “#DontNormalizeHate” is a public service announcement drawing parallels “between the incarceration of 120,000 Japanese Americans during World War II and the anti-Muslim rhetoric of not only President-elect Donald Trump, but also of his advisers and picks for Cabinet members” (per the Washington Post).
The PSA was directed by Los Angeles-based filmmakers Aya Tanimura and Tim Nackashi, and tells the story of 89-year-old Haru Kuromiya, a Japanese American who spent her childhood on a chicken farm in Riverside, Calif. The PSA features Hina Khan, a Muslim actress of Pakistani heritage.