Brothers Amin and Mohammed Aaser wanted young Muslim children to experience seeing themselves reflected in the storylines of books so they started the monthly children book service “Noor Kids.” The series explores such important issues as bullying, charity and jealousy.
“[We] began reflecting on our own childhood, about what it was like to grow up as a Muslim in North America,” says Amin. “That’s when the light bulb went off. We said there’s no way we want Aasiya, my sister’s daughter, to experience the same challenges as we did.”