A hijab-wearing model is making headlines this week as she is featured in mega popular retailer H&M’s latest video campaign “Close The Loop.” Mariah Idrissi, a 23-year-old Londoner of Moroccan and Pakistani descent, says this gain for Muslim women is significant.
“It always feels like women who wear hijab are ignored when it comes to fashion,” says Ms. Idrissi. “Our style, in a way, hasn’t really mattered, so it’s amazing that a brand that is big has recognized the way we wear hijab.”
Per Thomas Reuters, the global Muslim community is projected to spend a colossal $484 billion on clothing and footwear by 2019, up from $266 billion in 2013.
