According to Ad Age, Twitter just announced that tweets related to Ramadan, which ended July 5, were viewed more than 10.7 billion times — up from 8.4 billion in 2015!
Media Partnerships Director of the Middle East, Kinda Ibrahim, reported in a referenced blog post, “In the Middle East, users flocked to Twitter to have real-time updates on #Ramadan activities and find useful information/content, to connect with other people who share the Islamic faith, to share their well-wishes and special moments during the blessed month and join the conversation around their favorite TV shows.
Twitter and TV have always had a special relationship in the Middle East and this relationship was clear during #Ramadan. In the Middle East, there were over 7.1 million Tweets about #Ramadan television shows and series… Celebrities across the region [also] used the Holy Month as an opportunity to connect with fans directly on Twitter.”
